Marketing Technologist / Designer

Job Description

Marketing Technologist / Designer

Do you love where data and marketing intersect? Do you enjoy designing web content that is effective and impactful at meeting marketing goals? Do you want to join a fun team that loves what they do? Carnegie Dartlet is looking for a motivated full-time Marketing Technology Associate to join the Digital Services division in our Westford, Massachusetts, office. We're looking for someone to dive deep into our clients' websites and marketing campaigns to help colleges and universities make more informed decisions related to their digital marketing campaigns and understanding their student journey. As a Marketing Technologist, you will join our growing inbound marketing team to execute marketing automation technology for our higher ed clients, and write and design customized web content in line with their digital marketing and recruitment goals. This role would also support Carnegie Dartlet's in-house proprietary data insights tools in delivering that data to help schools understand their website traffic and maximize marketing ROI.

Responsibilities include:

  • Implementing marketing automation and customer platform technology for higher ed websites

  • Writing and designing personalized web content for our clients

  • Devising appropriate and effective systems/approaches for data collection

  • Troubleshooting various CMS and CRM issues

  • Reporting on large quantities of website and analytics data and breaking them down in presentation format for our clients

  • Communicating to clients, team, and management on strategy/project development, timelines, and results

  • Keeping pace with new marketing industry trends and latest developments


  • Bachelor's degree

  • Strong knowledge of HTML and CSS

  • Basic understanding of JavaScript or jQuery

  • Experience with responsive web design and development

  • Experience with a CMS (WordPress, Drupal, Jekyll, etc.)

  • Demonstrated ability to learn new technologies, software, tools etc.

  • Interest in web design, web development, UX, etc.

  • Outstanding ability to think creatively and strategically and to identify and resolve problems

  • Self-starter, proactive learner, and positive attitude are musts!

  • Superb customer service skills

  • Attention to detail and the ability to effectively multitask in a deadline-driven atmosphere

  • Excellent analytical, organizational, project management, and time management skills

  • Proficiency with Microsoft Office and Google Drive products

  • Writing or copy editing skills

It's also a bonus if you have:

  • Experience with data visualization tools

  • Experience with a CDP (Customer Data Platform)

  • Experience with Google Analytics, Google Tag Manager or Google Optimize

  • Experience in higher Ed marketing or admissions

Here's why you should work for us:

Okay, now that you've read all the technical stuff...

Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the higher education marketing industry? You should join us! We're a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we're passionate about, here are some of our favorite parts about working at Carnegie Dartlet:

  • Growing company with a family feel

  • Reverse commute from Boston--avoid the traffic!

  • Flexible work environment

  • Fun office events and laid-back culture

  • Half-day summer Fridays

  • Industry exposure through Carnegie Dartlet's blog, social media, and other forums

  • Entrepreneurial approach and spirit

  • Open work space promoting collaboration and team learning

About Carnegie Communications:

For more than 30 years, Carnegie Communications has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients' goals. We are looking for innovators who can contribute great ideas to our organization. For more information, visit www.carnegiecomm.com - no phone calls or unscheduled visits to the office, please.

Job Type: Full-time

Company Description
For nearly 30 years, Carnegie Dartlet has been the leader in integrated marketing and enrollment services for education. Partnering with over 500 schools nationwide and internationally, Carnegie offers proven recruitment and lead generation services for K-12, undergraduate, graduate, and continuing education enrollment. Through response-oriented publications, a student database that is unmatched in the industry, and a cutting-edge digital marketing team, its capabilities combine to deliver customized, goal-oriented solutions for clients.

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