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Junior Digital Marketing Specialist

Job Description

Job Description


As a Junior Digital Marketing Specialist, you will be responsible for managing the creation, successful implementation, and ongoing optimization of digital display and PPC campaign activities for our education clients. This entry level position will solidify your knowledge of all critical components of digital marketing in the higher education space.


Reporting to the Director of Digital Strategy, you will work closely with our entire Digital Marketing Team on the day-to-day management of your clients' campaigns.


Responsibilities:



  • Assist with the day-to-day digital campaign management across multiple search engines (Google, Bing/Yahoo) and paid social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.)

  • Responsible for campaign set up, execution, budget management, optimization, and reporting/analytics of campaigns

  • Perform keyword research (discovery and expansion), review/editing of ad creative/copy, and ongoing management of campaigns

  • Assist with compiling monthly reporting analysis of campaign performance metrics

  • Create, coordinate, and QA all aspects of client tracking codes on site

  • Assist with campaign strategy development, including proposal development

  • Be a team player who enjoys a fast-paced, fun environment!


Qualifications:



  • Bachelor's degree, marketing preferred

  • Knowledge or demonstrated interest in search marketing landscape

  • 1 year or less of demonstrable success in digital advertising campaign management (or relevant experience)

  • Proficient with Microsoft Word, PowerPoint, and Excel--imperative skill for position

  • Attention to detail is a must

  • Problem-solving skills and the ability to adapt to new technologies

  • Solid data analysis experience

  • Energy and enthusiasm for the success of our clients

  • Experience managing campaigns in search engines and/or social media platforms a plus

  • Familiarity with Acquisio or other reporting software a plus


Here's why you should work for us:


Okay, now that you've read all the technical stuff...


Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the digital marketing industry? You should join us! We're a fast-growing, innovative team within a well-established company with an unmatched reputation.


Besides getting to do work we're passionate about, here are some of our favorite parts about working at Carnegie:



  • Half-day summer Fridays

  • Small company with a family feel

  • Reverse commute from Boston--avoid the traffic!

  • Flexible work environment

  • Fun office events and laid-back culture

  • Opportunities to attend industry conferences, seminars, Google offices, and more

  • Industry exposure through Carnegie's blog, social media, and other forums

  • Entrepreneurial approach and spirit

  • Open work space promoting collaboration and team learning


About Carnegie Dartlet:


For over 30 years, Carnegie Dartlet has been the leader in integrated marketing and enrollment services for education. Partnering with over 500 schools nationwide and internationally, Carnegie offers proven recruitment and lead generation services for K-12, undergraduate, graduate, and continuing education enrollment. Through response-oriented publications, a student database that is unmatched in the industry, and a cutting-edge digital marketing team, its capabilities combine to deliver customized, goal-oriented solutions for clients.


Job Type: Full-time



Company Description
For nearly 30 years, Carnegie Dartlet has been the leader in integrated marketing and enrollment services for education. Partnering with over 500 schools nationwide and internationally, Carnegie offers proven recruitment and lead generation services for K-12, undergraduate, graduate, and continuing education enrollment. Through response-oriented publications, a student database that is unmatched in the industry, and a cutting-edge digital marketing team, its capabilities combine to deliver customized, goal-oriented solutions for clients.



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